Privacy Policy
This Privacy Policy explains how Elder Living Guide (“Elder Living Guide,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit elderlivingguide.com or submit a family care inquiry. Effective date: October 19, 2026.
Operator / contact: Sam Lepore | snlepore@gmail.com
1. Notice at collection
We collect personal information you submit on forms (such as name, email, phone number, location, care preferences, and a short message about what is changing for your family) and limited technical data from your device (such as IP address, browser type, and pages viewed). We use this information to respond to your inquiry, operate the website, improve our guides, and—when you consent—match you with independent senior-care communities, in-home care providers, or partner companies who may contact you by phone, text, or email about related options. We may sell or share (as those terms are defined under California law) identifiers and inquiry details with such partners for lead matching. Please do not send medical records, Social Security numbers, Medicare/Medicaid numbers, or financial account information through this site. Retention criteria are described in Section 7. To opt out of sale/sharing or marketing contact, see Sections 8–9 or email snlepore@gmail.com.
2. Information we collect
Information you provide
- Identifiers and contact details (name, email, phone, city/state or ZIP).
- Care-related inquiry details (type of support sought, timing, budget range if offered, notes about daily needs)—at a high level only.
- Communication preferences and consent records (for example, that you checked a marketing-consent box).
Information collected automatically
- Device and internet activity (IP address, browser/OS, referring URL, pages viewed, timestamps).
- Cookies, pixels, and similar technologies used for site function, analytics, and (if enabled) advertising measurement.
Information from others
- Service providers who help host the site, process forms, send messages, or analyze traffic.
- Partners who may return status updates about a lead you authorized us to share.
3. How we use information
- Respond to your request and provide educational information about care options.
- Match or refer your inquiry to independent care providers, communities, or marketing partners you authorize.
- Call, text, or email you about your request and related offers when you have provided consent.
- Operate, secure, debug, and improve the website; prevent fraud and abuse.
- Comply with law, respond to lawful requests, and establish or defend legal claims.
- Create aggregated or de-identified statistics that do not reasonably identify you.
4. How we share information (including lead matching)
We may disclose personal information to:
- Senior-care and related service partners — independent communities, agencies, or networks that may offer in-home care, assisted living, memory care, respite, or similar services. Sharing your inquiry so they can contact you is a core function of this lead-generation site and may involve compensation to us.
- Service providers / processors — hosting, form processing, email/SMS delivery, analytics, customer support tools, and security vendors who process data on our instructions.
- Legal and safety — when required by law, to protect rights and safety, or in connection with a business transfer, subject to applicable privacy law.
Correction from earlier demo copy: If we match leads with partners for compensation or valuable consideration, we may “sell” or “share” personal information under California law. We do not claim that we never sell personal information. See Section 9 to opt out of sale/sharing.
The companies we currently share requests with, if any, are named on our Partners page. Form submissions are received and stored by our hosting and form-processing provider (Vercel) and emailed to the site operator so we can respond.
Partner companies are separate businesses with their own privacy practices. Once you engage with a partner, their policy also applies to information they collect directly from you.
5. Calls, texts, and marketing consent
If you provide a phone number and give prior express written consent on our forms (for example, by checking an unchecked consent box), you authorize Elder Living Guide and our senior-care marketing partners to contact you at that number by telephone call or text message (SMS/MMS), including using an automatic telephone dialing system, artificial or prerecorded voice, and/or manual dialing, about senior-care options and related offers. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchasing any property, goods, or services.
This Privacy Policy alone is not consent. Consent is collected on the form disclosure you see at submission, and covers only us and the companies named on our Partners page at that time. You may revoke marketing call/text consent at any time (see Section 8). We aim to honor revocation within a reasonable time not to exceed ten (10) business days.
6. Cookies and similar technologies
We and our providers may use cookies, local storage, pixels, and similar tools to keep the site working, remember preferences, measure traffic, and understand which guides are useful. You can control cookies through your browser settings. Blocking some cookies may affect site features. If we use advertising or analytics tags that involve “sharing” under California law, you may also use the opt-out methods in Section 9.
7. Retention
We keep personal information only as long as reasonably needed for the purposes described in this Policy—typically for the life of your inquiry and related partner matching, plus a period needed for compliance, dispute resolution, fraud prevention, and consent recordkeeping (often up to several years for TCPA documentation)—unless a longer period is required by law. When no longer needed, we delete or de-identify information where feasible.
8. Your choices and opt-out
- SMS: Reply STOP to any marketing text from us to opt out of further texts from that campaign/sender. You may also reply HELP for help information where offered.
- Calls / email marketing: Email snlepore@gmail.com with the subject “Opt out” and include your name and phone number.
- Access, correction, deletion: Email the same address with your request and enough detail for us to locate your record.
- Do Not Sell or Share (California): See Section 9.
Opting out of marketing does not stop purely transactional messages that may be required to confirm a request you made, where permitted by law.
9. California privacy rights (CCPA/CPRA)
If you are a California resident, you may have rights under the California Consumer Privacy Act as amended by the CPRA, including the right to know/access, delete, correct, opt out of sale or sharing of personal information, limit use of sensitive personal information (when applicable), and not be discriminated against for exercising these rights.
Categories collected in the preceding 12 months (expected for this site)
| Category | Examples | Sold / shared? |
|---|---|---|
| Identifiers | Name, email, phone, IP address | Yes — with senior-care partners / providers |
| Customer / inquiry records | Care preferences, location, message content | Yes — for lead matching |
| Internet / network activity | Pages viewed, referring URLs, cookie IDs | May be shared with analytics/ad vendors if enabled |
| Inferences | Interest in senior-care options (from form context) | May be shared with matching partners |
Sources: you; your device; service providers. Purposes: as in Sections 3–4. Sensitive personal information: we do not seek SSNs, detailed medical records, or financial account numbers through this site. Do not submit health records or government ID numbers in forms.
How to exercise rights: Email snlepore@gmail.com with the subject “California Privacy Request” and specify the right you wish to exercise. We will verify your request using information you previously provided (for example, email/phone match) and respond within the time required by law. You may use an authorized agent as permitted by California law. We will not discriminate against you for exercising CCPA rights.
Do Not Sell or Share My Personal Information: Email snlepore@gmail.com with subject “Do Not Sell or Share” and your name, email, and phone. We will process opt-outs for sale/sharing of your personal information as required. If we implement a Global Privacy Control (GPC) signal response, we will treat a valid GPC signal as an opt-out of sale/sharing for that browser where required.
10. Children’s privacy
This website is intended for adults exploring care options for aging loved ones. We do not knowingly collect personal information from children under 13. If you believe a child under 13 submitted information, contact us and we will delete it.
11. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is 100% secure.
12. Changes
We may update this Privacy Policy from time to time. The “Effective date” at the top will change when we post a revision. Continued use of the site after an update means you acknowledge the revised Policy. Material changes may also be highlighted on the site or by email when appropriate.
13. Contact us
Sam Lepore
Elder Living Guide
Email: snlepore@gmail.com
Website: https://elderlivingguide.com/
This Policy is provided for transparency and compliance readiness. It is not a substitute for advice from your attorney.